Nonetheless, Fireman said he was optimistic that the technological innovations that Reebok introduced for its sneakers last year will prove popular as they are incorporated to a wider range of sports shoes. The leader of the Stoughton, Mass.
Its share of the U. Fireman said Reebok had about 16 percent of the market in He said Tuesday he plans to stay on. While offering no specifics on Tuesday, Fireman said Reebok may reduce the number of deals it has with athletes. Derek has been repping the Reebok Hydrorush training shoes since his endorsement deal signing with the fitness brand.
He has featured alongside his brothers in company blog posts, thus further showcasing their personalities. Harrell has been active with the brand. The L. Clippers forward engaged with his fanbase over the summer by asking which basketball shoes he should rock in his NBA Bubble debut. He also teamed up with Reebok to reintroduce the retro Kamikaze basketball shoes on the 25th anniversary of their release.
The youngest Watt brother signed a brand ambassador deal with Reebok in At the time, the trio of brothers were the only NFL players who had partnerships with the brand. The eldest of the Watt brothers has been one of the more visible Reebok athletes. Watt is also no stranger to giving back to the community.
In this compilation article, we take a deep dive into the world of basketball shoe brands and explore the range of NBA players who endorse each brand. A relatively young brand established in , Q4 is based in Los Angeles with a humble slate of four NBA players endorsing the brand. According to co-founders Aaron Sokol and Quintin Williams, the brand aims to provide high-quality products for the tough, hardworking player without all the hype.
The brand targets elevation to the athlete's performance, especially in the fourth quarter, and hence, the name Q4. The trademark design component, KOMpress foam cushioning, utilizes acceleration and deceleration pore-like cavities for superior missile cushioning. Aaron Gordon is now the new face of the brand's basketball division. He has, however, severed ties three years into the contract to join rival brand Adidas.
Over the years, the Reebok brand got acquired by Adidas. As it attempts a reboot, news started coming out for its basketball apparel. The Philadelphia 76ers player is a rising role player known for his offensive firepower. This is a timely addition as Reebok looks to reintroduce its basketball sneakers to the new generation of basketball players after a relatively quiet period post-John Wall. Besides the above-mentioned veterans who formed the pioneering list of NBA endorsements, there were two NBA role players who have previously endorsed Peak.
George Hill has established himself as a defensive-minded, coachable, and dependable veteran leader. Lou Williams is dubbed the 'Underground G. Dwight Howard is a three-time Defensive Player of the Year award winner. In his hay days, his post presence alone is enough to steer the direction of coaches' decisions, gameplays and outcomes.
Despite his tumultuous chemistry issues with his former teams, Dwight seems to have rejuvenated his career with a second stint at the Los Angeles Lakers, serving as a reliable rim protector, finisher, and critical part of their defensive strategy. AND1 was founded in and began with the basis of the 'All ball, nothing more' philosophy.
It became a very popular brand, especially with streetball culture. Known for sponsoring tournaments worldwide, signing marquee NBA players, and the widely popular AND1 mixtapes, the brand was synonymous with style, performance, and basketball creativity. The company was first being bought out by American Sporting Goods in Next, it was sold to Brown Shoe Company in February The New York-based brand management company merged with Sequential Brands Group, a publicly-traded brand management company while retaining the personnel managing AND1.
That marked the golden era of AND1 and streetball culture with the relatable players and cool persona of the brand.
In the mids, AND1 had a quiet period when its popularity declined. In the last few years, AND1 is attempting a resurgence. In , AND1 went on to hire Kevin Garnett to helm the creative director and global ambassador post to help propel the brand into the future. The most recent signings of AND1 prove that they are making a comeback for the basketball kicks market share. Founded in , the company produces sports apparel and accessories and holds 25 sub-brands under its umbrella.
His endorsement helped Anta break into the basketball sneakers scene and gave consumers another stylish option. Looking into the future, the marquee player currently being the face of Anta basketball shoes is Klay Thompson from the Golden State Warriors.
Klay has signed with Anta since leaving Nike in February With Klay's help, it brought the Anta global brand awareness to a higher level.
These players serve to bolster the growing presence of Anta in the NBA world. New Balance has long been synonymous with reliability, durability, and no-frills product performance. Popular among the middle age group and the general population, the working-class persona and relaxed style it portrays has given it many sales in the mass market.
Last year, fresh off his second championship season and second Finals Most Valuable Player award, Kawhi Leonard signed an endorsement deal with New Balance, thereby instantly becoming the brand's top athlete to open the market into the basketball sphere.
Touted to be the dynasty killer, Kawhi has successfully stopped the threepeat attempt of the Miami Heat and the Golden State Warriors. Kawhi is a quiet, productive, and consistent winner on both sides of the court, an epitome of the reliability and quality that New Balance exemplifies.
His no-nonsense style and amiable nature make Kawhi exude the same low key simplicity and attraction that New Balance products have. Kawhi's signature shoes, OMN1S, bear unique simplicity and functional advantages, just like himself. Widely hyped thanks to his recent championship and the innovative commercials such as the one featuring Arnold Schwarzenegger making Terminator references to Kawhi how apt for the robotic reliability and machine-like excellence , the products were highly searched on the internet and popular with sneakerheads.
Besides Kawhi, Darius Bazley is another latest signing. His rookie deal includes an internship experience, which is the first of its kind. Darius opted out of college basketball and out of G-league. Instead, he took his road to New Balance where he learned the inner workings of the shoe business from product creation to marketing. This truly bucks the trend and now that Darius is officially in the NBA playing for the Oklahoma City Thunder, it seems this is a new potential route for endorsees wanting to chalk some working experience.
The young year-old player fits the blue-collar mold that New Balance has established for the kind of athletes they want. His unique road to becoming a starter in the San Antonio Spurs, putting in the work to earn his place for the five-time champion Spurs was sprinkled with hurdles. He's overcome injuries and developmental stints in the G-League while rehabilitating and polishing his game to become an All-NBA defender. Before the revival by Kawhi, the New Balance also sponsored other players.
Though not on full endorsement deals like other shoe brands, New Balance did offer free shipment of shoes for Matt Bonner, the 'Red Mamba', of the San Antonio Spurs for four years since Going way back down memory lane, 'Big Game' James Worthy was the New Balance endorsee, which also made news because it made him the biggest earning basketball athlete in the shoe endorsement department.
He earned one million dollars, which was a huge amount in the 80s. Thanks to New Balances resurgence, nearly 35 years later, we can still see P being available as the retro shoes. Founded in , Converse became a subsidiary of Nike in In its early history, Converse was the oldest in the sneaker game and has sponsored some of the early legends of the game, including the trio who broke the color barrier by being the first few black athletes to play in the NBA.
Some of those ten players made further brand switches, such as Lou Williams to Peak. In this modern-day era, Converse has successfully rejuvenated their basketball division, having wooed young stars like Shai Gilgeous Alexander from Oklahoma City Thunder and the fashionable Kelly Oubre Jr from Phoenix Suns. Converse also added veteran defender and three-time champion, Draymond Green, to boost their staple of NBA players.
The brand seems to be on the hunt to extend its reach in the coming years. Founded in by Olympic gymnastic gold medalist, Li Ning, the company has its roots in China, producing a range of sports-related merchandise. Most notably, Dwyane Wade of the Miami Heat was the first bona fide superstar to become the figurehead of the brand at the peak of his fame.
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